An automotive executive with more than three decades of experience, Myung-hun(Mark) Juhn is at the very forefront of the Korean automotive industry. A dynamic leader with a reputation for setting and achieving ambitious targets, he has an exceptional number of accomplishments to his credit that firmly place him among the most successful and influential Korean automotive executives.

During his career, Juhn has been a driving force behind the global development of Korea's two largest car manufacturers that, between them, manufacture more than three millions automobiles every year.
Ever since Juhn joined Hyundai Corporation in March 2004, the company is dynamically moving forward to through innovation and changes; developing new business models, diversifying its profit sources and maximizing efficiency in managing its organization and human resources. As a result, positing KRW 1.7 trillion in sales, KRW 25.1 billion in operating profit and KRW 34.5 billion in net income. Hyundai Corporation turned back in the black in 2004 for the first time in 4 years, and continues to drive forward its business.

Juhn was a member of the executives team responsible for the most successful U.S. launch of an automotive importer in history, driving Hyundai Motor to sell over 250,000 units during its first full year of operations in America. He implemented the revolutionary 10 year/100,000 miles warranty, "America's Best Warranty" in 1998 that became a key element in developing the Hyundai brand in North America. He also opened up the Brazilian and Cuban markets; which had been closed and banned on import of foreign made cars for several decades, to Korean cars for the first time.

Juhn also served Kia Motors Corporation as its Chief Operating Officer and Head of the International Business Division. He retired from the company in January 2003 after it had just completed its fourth successive record year, selling over one million cars in the previous year. Since that time, he had served as Chairman of Edelman Korea, Korea's leading international public relations consultancy.

At Kia he oversaw the launch of five new models, including the extraodinarily popular SUV Sorento.  He initiated the establishment of Kia Motors Europe as a separate financial entity and drove Kia to a 21% improvement in the 2002 JD Power & Associate's international public quality survey-- making Kia the most improved brand that year.

Juhn's success at Kia was especially evidenced in Europe. There, his strategy included the takeover by Kia of five European distributors with the goal of using those distributors to push through sales and marketing initiatives to lead the market as a whole. He also brought about the hiring of more local staff recruited from prominent competitors to provide greater insight into the complexities of the European market.
His strategy paid-off for Kia almost immediately, with sales in the first quarter of 2003 up more tham 50% over the same period in 2002, the fastest growth of any manufacturer in Europe during that period. March 2003 alone saw sales increase by 60%, the highest single monthly growth figure in Kia's history.

Prior to being named COO in 2001, Juhn ran Kia's Marketing Administration Division in Seoul. Before that he was President of Kia's Middle East Regional HQ in Dubai, UAE.

Before being transferred to Kia in 2000, Juhn was Executive Vice President of Hyundai's International Marketing Group at the company's Seoul headquaters. In 1997, he was appointed President and CEO of Hyundai Motor America. He was also headed Hyundai Auto Canada and Hyundai Motor Financing Company at the same time.

Juhn was instrumental in turning Hyundai from a struggling brand into one of the fastest-growing automotive companies in the North American market. He oversaw a sales and marketing initiative in Canada that increased sales by 188.4%. He also directed a program that firmly improved dealer perceptions for Hyundai Motors from 14th to 4th most valuable automotive franchise in the U.S. as an evidence on quality rankings, including a one-year increase of 31%-- the largest increase in the history of the survey.

Between 1992 and 1996, he was Managing Director of Hyundai' export division, increasing annual sales from 284,115 vehicles to 569,164 and US$1.85 billion to US$4.44 billion in Europe, Asia and South America.

In 1989, Juhn was named Executive Vice President of Hyundai Motor America. During this first posting to North America, he improved parts operation to the highest fill rate in the industry, successfully launched Elantra, the company's first mid-sized vehicle in the North American market, and strategically positioned Hyundai Motor America to maintain its market share during a period of declining general automotive sales.

Before that Juhn was General Manager of Hyundai's Parts Division, where he establisehd a distribution system that resulted in a fill rate of 90%, the highest in Korea.

Juhn began his career in the Overseas Procurement division of Shinjin Motor Company and then Gerneral Motors Korea, where he worked for eight years after completing a degree B.Sc in industrial engineering at Hanyang University in Seoul.

During his career, he visited over one hundred different countries and developed a network of contacts throughout the world.

Juhn is married with two children. He speaks Korean, fluent English and Spanish and is conversational in Dutch. At 64 years of age, he continues to work out every day.

전명헌 사장은 정통 해외 영업맨 출신으로 70년대부터 미주지역 등에서 자동차 수출 전문가로 활약했다.

현대자동차 미국 현지법인 재직 중이던 98년 말, 기존의 고객 유인 전략인 ‘인센티브제공’, ’가격할인’ 등이 한계에 부딪쳤을 때, ’10년간10만 마일 Warranty’ 라는 획기적인 아이디어를 내놓아 자동차 대미 수출 판도를 바꾸어 놓은 일화는 이미 널리 알려진 사실이다.

1998년 가을에 가진 딜러미팅에서 였다. 연례행사인 딜러미팅은 후속 차종과 이듬해인 1999년형 차종과 미래의 상품계획을 소개함과 아울러 마케팅 계획을 발표하는 자리이다.  그 당시 전사장이 미국 현지 딜러를 대상으로 새로운 마케팅 전략과 10년 10만마일 워런티가 포함한딜러지원 계획을 내놓던 순간, 딜러 대표들은 “바로 이거다” 하며 5분간 기립박수를 보내었고, 이들의 기대대로 몇 달이 지나지 않아 자동차 판매량은 그야 말로 급속도로 증가하기 시작했다. 이러한 마케팅 전략은 약 9년이 지난 지금도 활용되고 있으며, 이것이 곧 대미(對美) 수출 물량 증가의 커다란 원동력이 되었고, 세계자동차 시장에서 현대자동차의 품질에 대한 신뢰를 확보해 현대차의 판매 신장의 모멘텀이 되었다고 사람들은 입을 모으고 있다.

그의 이러한 해외 마케팅 전문가로서의 능력과 기질은 그가 현대· 기아차 이후 몸담았던 현대종합상사의 혁신에도 중요한 밑거름이 되었다.

실제로 현대종합상사는 그가 부임한 이후 놀라운 성적을 나타냈다. 그의 마케팅 능력을 기반으로 한 수익원 확충 및 비즈니스 모델 개발, 조직 및 인력 운영의 효율화 등으로 현대종합상사는 2004년도에 매출 1조7천962억원에 영업이익 251억원, 경상이익 345억원, 당기순이익 345억원을 달성하여 4년만에 흑자로 전환시키는 개가를 올렸으며, 2005년과 2006년 3년 연속 흑자를 기록하면서 지금 이 시간에도 견실한 성장세를 지속해 나가고 있다.

2006년 12월 25일자 중앙 일보는 전 명헌사장을 6000억 적자 회사를 5년만에 흑자로 전환, 빚더미 회사를 살린 구원투수라고 기술하고 있다.

With more than 25 years of managerial experience, CEO Mark Juhn's leadership has helped Hyundai Corporation regain a competitive edge within the marketplace. Prior to joining Hyundai Corporation in April 2004, Mark Juhn has been of great reputation as an automotive executive.

Joining Shinjin Motor Company in 1969, he started his career in the automotive industry, and moved to General Motors Korea in 1972 where he gained a variety of industrial knowledge and business experience to become a global executive.

Mark Juhn set to become an expert of automotives export when he joined Hyundai Motor Company as a manager in export department in 1977. While with Hyundai Motor Company, he progressed through a series of top-level positions, serving as a senior executive vice president at Hyundai Motor America in 1989, senior vice president & head of international business division at Hyundai Motor Company in 1992, CEO & president of Hyundai Motor America, Hyundai Auto Canada and Hyundai Motor Finance Company in 1997 and executive vice president & head of international marketing support group at Hyundai Motor Group in 1999. When Hyundai Motor Company sought to expand its market to the global stage, Mark Juhn had played a crucial role all along in opening up new overseas markets, especially in the North American market where he was at the very forefront of the market penetration.

Meanwhile, in 1998 he materialized his own creative marketing strategy "100,000 mile warranty for 10 years" , which is the ultimate of his industry expertise and strategic management insights. This marketing strategy is still actively applied in the U.S market and even regarded as a marketing breakthrough in the export history of Korean automotives.

Moving on to Kia Motors Corporation in 2001 and serving as executive vice president & COO of int'l business division, Mark Juhn brought his expertise to Kia and helped the company challenge into the global market. Since 2003, he is a Chairman of Edelman Korea, global PR firm. In April 2004, he took office in Hyundai Corporation, leader of Korean export and has successfully led Hyundai Corp.'s new innovation with his unique 'Speed Management'.

Mark Juhn earned a B.A. degree in Industrial Engineering at Hanyang Unviersity, Seoul, Korea in 1964. With strategic management insights as well as fluency in foreign languages of English, Spanish and Dutch, he is globally renowned as an international business executive. 

전명헌 사장은 한양대학교 공업경영학과를 졸업한 뒤 1969년 신진자동차에 입사하면서
자동차 산업에 첫 발을 내디뎠다. 1972년부터 GM코리아에서 해외구매담당으로 활약하며
글로벌 경영리더가 되기 위해 필요한 다양한 산업지식과 경험을 쌓기 시작한다.

1977년 현대자동차에 해외사업부 과장으로 합류하면서 자동차 수출 전문가로서의 본격적인
경력을 쌓기 시작한 전명헌 사장은 1989년 현대자동차 이사 겸 미주 현지법인 수석 부사장,
1992년 해외사업부 상무이사, 1997년 현대자동차 미국 현지법인ᆞ캐나다 현지법인ᆞ미국
금융회사 총괄사장, 1999년 해외영업본부 수출지원 사업부 담당 전무이사 등 핵심요직을
두루 거치면서 현대자동차의 해외시장 개척, 특히 미주시장 수출 선봉장으로서 눈부신활약을 펼쳤다.

이 과정에서 전명헌 사장은 1998년 자동차 해외마케팅의 전략적 경영을 바탕으로 쌓은 경험에서 북미 고객들의  현대차에 대한 불신을 일시에 획기적으로 바꾸어 놓은 가장 강력한 메씨지인 ‘10년, 10만 마일 워런티'라는 전무후무한 파격적인 아이디어를 기획하여 실현시켰으며, 이는 현재까지도 미국 자동차 시장에서 활용되고 회자되고 있을 정도로 한국 자동차 수출 역사에 한 획을 그은 획기적 마케팅 전략으로 평가되고 있다.

전명헌 사장은 2000년 11월 기아자동차에 합류, 해외영업 본부장과 부사장을 역임하는 동안 유럽 주요국가의 독립 대리점권을 인수, 유럽시장에서 판매 마케팅을 직영함으로써 획기적으로 판매력을 강화시켰고 동시에 호주 오픈테니스의 메인 스폰서가 되어 기아자동차의 해외시장에서의 인지도를 한꺼번에 올려 놓은 것은 전명헌 사장이 기아자동차 해외엉업 담당 부사장 시절에 남긴 업적들이였으며 기아자동차를 세계가 주목하는 자동차 회사로 도약하는 계기를 만들기도 했다. 뿐만아니고 대리점의 생산 오더 관리 시스템을 획기적으로 개선했을 뿐만 아니고 생산공장에서 선적 부두가지의 물류 시스템 및 PDI를 초일류로 바꾸어 놓기도 했다.

2003년부터는 글로벌 홍보 전문기업 에델만 코리아의 회장을 맡았으며, 2004년 4월에는
대한민국 수출 입국에 주도적인 역할을 해온 현대종합상사의 대표이사 사장으로 취임,
그만의 독특한 ‘스피드 경영'으로 새로운 도약을 주도하고 있다.

치밀하고 전략적인 경영 마인드 이외에도 전명헌 사장은 영어 , 스페인어, 화란어 등
유창한 외국어 실력을 갖추고 있는 등 국제 비즈니스 감각이 매우 뛰어나며 세계
각계 각층 인사와의 교류가 두텁기로도 유명하다.