Los Angeles Auto Show에서 처음으로 언베일링하는 차종중에 가장 기대되는 차가 어떤 것인가하고 물었다. 왜냐하면 여기에서 나오는 답이 바로 모터쇼장에 오는 관람객들의 관심 차종이 될 것이기 때문이다. 여러가지 차종에는 플러그-인 전기자동차, 수소연료자동차, 신형 하이브리드등등이 있기 때문이다. 유감스럽게 Hyundai Sonata HybridKia Hydrogen Borrego SUV가 큰 기대를 못받고 있는 것 같은데  ㅠ.ㅠ
 
LA 2008 anticipation: which debut are you most excited about?
Hyundai Sonata hybrid 7 (2.1%)
Hydrogen Kia Borrego SUV 4 (1.2%)
Lexus RX hybrid 4 (1.2%)
MINI E 62 (18.6%)
Nissan Cube, U.S. redesign 18 (5.4%)
VW Touareg TDI 9 (2.7%)
VW Red Bull Touareg TDI 4 (1.2%)
Hybrid Technologies "Super Car" with superlattice batteries 13 (3.9%)
2010 Hybrid Ford Fusion and Mercury Milan 50 (15.0%)
Shanghai VW's hydrogen fuel-cell Volkswagen Passat Lingyu sedan 3 (0.9%)
AFS Trinity "150mpge" hybrids 10 (3.0%)
GM Volt's battery manufacturer confirmation 31 (9.3%)
Chrysler's late 2010 electric vehicle lineup 20 (6.0%)
2009 Green Car of the Year award 7 (2.1%)
LA Auto Show Design Challenge 4 (1.2%)
Mazda 3 30 (9.0%)
Toyota/Scion IQ 49 (14.7%)
2009 Green Car of the Year award 8 (2.4%)
November 20th, 2008 00:49 November 20th, 2008 00:49
Posted on November 20th, 2008 00:49 | Comments[0]
인도네시아 자카르타에 거주하고 있는 지인으로 부터 아래와 같은 이메일에 첨부된 기사를 보내왔다. World Street Journal 에 실린 기사인데, 미국 버락 오바마 대통령 당선자의 한국자동차와 한미 FTQ에 대한 잘 못된 인식을 지적하고 있다. 원문을 그대로 옮겨 놓았다.
한번 읽어 보시기를... 한국사람중에 여기에 반대 의견을 가질 사람은 없을 것이고.. 오바마가 생각을 바꿀지가 궁금하네요. Thaks Steve :)
..................................................................................................................................

Fw: WSJ: There's plenty of enthusiasm on the streets of Seoul about a change of leadership in Washington‏
보낸 사람: steve.bowen@indopacedelman.com
보낸 날짜: 2008년 11월 18일 화요일 오전 10:43:53
받는 사람: Mark Juhn (*****@***mail.com)

Mr Juhn

Hope all is well. I thought you might find this story from the Wall Street Journal of interest if you haven't already seen it.

Best

Steve

Powered by Telkomsel BlackBerry®


From: "Korea Economic Reader" <tom@softlandingkorea.com>
Date: Mon, 17 Nov 2008 19:59:58 +0700
To: Bowen, Steve<steve.bowen@edelman.com>
Subject: WSJ: There's plenty of enthusiasm on the streets of Seoul about a change of leadership in Washington

(Coyner's Comment:  Penske finds a lot of wood on his bat when he points out that even if Korean markets were wider open to American auto imports there would not be a major increase of US car sales here.  Nonetheless, be it a Round 9 of renewed KORUS FTA negotiations or some kind of side agreement, American legislators need to be pacified in their opposition to an FTA that seems to coddle the closed market of a very visible US export to the other country while being asked to come to the rescue of Detroit.

A friend of mine working at GM claimed his company was a world leader in green technology development, but they had not quite yet released the next generation of vehicles.  If such claims are valid, then perhaps the removal of trade barriers to American auto exports to Korea need to be taken more seriously.  If, on the other hand, the claim is overstated, then America may be in a weaker position than what we may assume.)

There's plenty of enthusiasm on the streets of Seoul about a change of leadership in Washington

Few countries seem more worried about Barack Obama's presidency than South Korea.
There's plenty of enthusiasm on the streets of Seoul about a change of leadership in Washington. Yet, Koreans are worried about Obama's plans to bail out Detroit's Big Three auto makers. Obama singled out Korea as an unfair auto trader last month. Newspapers and television programmes here are filled with reports about what the US? largesse means for manufacturers. Case in point: A 7 November article in The Korea Herald headlined: Obama's protectionism weighs on Korea. Koreans, and folks in the rest of Asia, should have little to worry about if Obama and Congress rescue Detroit. To understand why, just ask Jay Leno.
It says much about these times when comedians offer better insights than our elected leaders. Tonight Show host Leno and his ilk are poking fun at an industry that was once the pride and joy of the world's biggest economy. It also says much when folks in Seoul repeat his jokes over a few beers, as many are these days. Henry Ford probably never envisioned US autos becoming a global punchline.

I saw a guy on Hollywood Boulevard say to a hooker. What can I get for an extra 50? She said 100 shares of General Motors? Leno joked last month.

The funny man isn't without some serious arguments. The type of vehicles America makes best are, unfortunately, not the type of vehicles that people really want anymore, Leno, a self-described car nut and collector, wrote in June in Portfolio.com.

Leno added that we live in a world in which young people have grown up on Honda, Hyundai, Kia, and Toyota. To lure them to the American brand, you've got to give them something exciting, something bold, something different.

Demands are growing for a bailout because more than three million jobs are tied to Detroit's survival. The US auto industry has become a safety net all its own, much like the zombie companies Japan kept afloat in the 1990s to avoid massive job losses. Even so, the concern is that huge job losses in Detroit will worsen the US recession. Any public-support package is far from a threat to Asia. In fact, it's likely to help Asian competitors. As many auto experts point out, it would be better to let General Motors Corp., Ford Motor Co. and Chrysler Llc. file for bankruptcy were they to run out of cash. Hyundai Motor Co., Toyota Motor Corp. and other Asian auto makers should fear this scenario more than a bailout.

Enabling Detroit

Bankruptcy would force auto makers to get under the hood and address weaknesses, excesses and barriers to becoming more globally competitive. They would emerge leaner, more innovative and a greater threat to Asia.

A bailout takes the onus off executives to change, allowing them to maintain their bad old ways. Any bailout should come with strict agreements on altering business-as-usual in Detroit and demands that top management step down.

The reason most Koreans don't buy American cars has nothing to do with the 8% tariff on imports. Nor do trade barriers keep Japanese from buying American. The quicker US lawmakers own that fact, the quicker they will stop enabling Detroit from moving into the 21st century and become competitive. The popularly mentioned reasons for Detroit's funk a lack of quality products, negligible innovation, dismal fuel efficiency and ignoring consumer preferences' also help explain why Koreans don't buy American cars.

None of this is to say Asian markets are as open as they could be. Japanese, Koreans and Malaysians could do more to make it easier for Detroit to get cars into their nations. That doesn't mean consumers will buy cars that are made more for American streets than Asian ones.

If Detroit had only poured more profits from the sport utility vehicle-sales boom of the 1990s and early 2000s into research and development, it wouldn't be a national disgrace. Congress' protection of the industry, like the Chinese protected uncompetitive banks or the Soviets coddled inefficient factories, hasn't served the US economy.

Obama's pre-election rhetoric continues to worry Koreans. They've been waiting for passage of a free-trade agreement with the US. Obama has pointed out that the US imported about 770,000 Korean vehicles last year versus about 5,000 American vehicles in Korea.

Perpetuating complacency

A caveat worth noting here, says Korea's ambassador to the US Lee Tae Sik, is that at least 200,000 of those cars were made in Alabama. Meanwhile, Hyundai is busily building the hybrid cars Detroit says it can't afford to.

What a difference a decade makes. In the late 1990s, US officials helped bail out a Korean economy in chaos. Back then, many Americans still rolled their eyes at the idea of buying Korean cars. And yet, Koreans are passing Americans by. No one is saying US auto makers have it easy as global growth slides. Japan's economy, for example, is now officially in recession. Detroit's labour union agreements and pension liabilities pose daunting challenges.

This is hardly a new problem. Who can forget former US president George Bush's humiliating trip to Tokyo in 1992? His goal was to get Japan to increase US car imports.
Now, it's Korea's turn. Detroit's problem also isn't the sliding value of the dollar. It's that in 2008, after years of losing market share, the US still makes cars Asians don't want. The best situation for Korea would be the US perpetuating that complacency.
 

========================================================
                        
Korea Economic Reader

                   A free subscription service by Tom Coyner            
           Reply to:
coyner@gol.com
Mobile: 82-11-9099-6195
 New Oregon Phone (Korea time operational) 1 (
503) 616-4596
      Webs:
www.tomcoyner.com 
www.softlandingkorea.com
========================================================
Should you wish off of the distribution list, please send a simple
"unsubscribe" message; if you wish others to receive  this clipping
service,  please offer  their email addresses.
To get a copy of our book
Mastering Business in Korea
, a
comprehensive overview of conducting business affairs in Korea,
go to
www.seoulselection.com/shopping_book_view.html?pid=1271
=========================================================

November 19th, 2008 18:04 November 19th, 2008 18:04
Posted on November 19th, 2008 18:04 | Comments[0]

 Production Debuts

Concept Debuts

Also Appearing

Interviews & News

November 16th, 2008 21:06 November 16th, 2008 21:06
Posted on November 16th, 2008 21:06 | Comments[2]

Nissan 370Z

November 16th, 2008 11:21 November 16th, 2008 11:21
Posted on November 16th, 2008 11:21 | Comments[0]
 

몇달 전 파리 모터쇼에서 Audi 가  A1 Sportback concept 를 전시한 일이 있다. 요즘 떠도는 소문은 2014년 이전에는 출시가 될 것이라고 하는데, 이때쯤이면 A1의 경쟁차종 전기차 Mini가 이미 출시된 이후가 될 것이다.  A1은  VW's Up! 과 엔진을 공유할 것이라는..
이보다 좀 크고 업스케일한 모델로는 A2, Audi quatro 의 전륜구동 기술과 함께 하이브리드 파워트레인을 채택할 것이라고.

All-electric 파워트레인은 A2 에 채택될 수도 있다고 하는데, 이는 E2와 같을 수도 있다고 짐작하지만 아직은 확신할 수 없다.

[Soource: Autobloggreen]

November 16th, 2008 10:42 November 16th, 2008 10:42
Posted on November 16th, 2008 10:42 | Comments[0]
Piaggio hybrid MP3의 양산이 가까워지는 것 같다. 이 삼륜차의 스펙이 슬슬 새어 나오고 있다. 이 차의 연비는 1 갤런에 141 마일을 달린다고 한다. 우리 기준으로 59.6km/liter. 엄청난 연비다. 이 차는 순 전동 바이크와 다른 세종의 하이브리드가 있다고 하는데, 125cc 엔진에 재발전이 가능한 브레이크 시스템과 집의 전기 콘센트에 코드를 꽂아 세시간에 만충전가능하다고... 배터리는 좌석 밑에 장착하며 헬멧도 넣을 수 있는 충분한 공간이 있다고..
 

[Source: Autobloggreen]


November 16th, 2008 00:16 November 16th, 2008 00:16
Posted on November 16th, 2008 00:16 | Comments[0]

미국에서 판매가 부진함에 따라 혼다는 재고를 감축할 계획이라고 한다. 생산을 줄여 재고를 줄이는 것이 값비싼 판촉비와 혼다 이미지를 해치는 할인판매 인센티브를 피할 수 있기 때문이라고 혼다의 CEO 타케오 후쿠이가 기자회견에서 말했다. 그는 인디아나 주의 그린스버그 공장을 훌가동해서 요즘 소비자들이 선호하는 중소형차 Civic 생산을 계획보다 앞당길 것이라고 말했다. 이 공장에서는 10월 부터 제한적인 생산을 개시했었다.
생산 목표는 2009년 3월까지는 일 400 대 생산하고, 2009년 중반에 2교대 생산이 시작되면 800대 생산을 목표로 하고 있다.

공장 가동율 우선주의로 시장상황과 제품수요에(판매 추세에) 맞지 안는 밀어내기(push sale)는 현지 법인의 재고가 과다하게 싸이게 된다. 이렇게 되면 재고를 줄이기 위해 판매비용은 늘어나기 마련이다. 각종 인센티브, 가격할인 판매에 딜러 지원비까지, 판촉비를 늘려가면서 판매량를 늘리려고 하는 우리 나라 자동차회사와 비교되는 경영철학이다. 과도하게 밀어낸 재고 처리를 위해 더 많은 판매비용을 들이는 악순환을 계속하고 있는 것을 보아왔다. 잉여재고 처리를 위해 가격을 한번 내려 판매하면 그 가격은 윈상복귀가 힘들어진다는 것 아는지?

November 15th, 2008 23:43 November 15th, 2008 23:43
Posted on November 15th, 2008 23:43 | Comments[0]

Greencar Congess에 의하면 유럽의 10월 자동차 판매가 14.5%나 감소했다고 유럽자동차협회(ACEA - European Automotive Manufacturers Association)이 발표했다고 한다. 작금의 금융 경제 위기에 신차등록은 6개월 연속 감소하고 있다. 특이 지난 여름부터 감소 뚜렸하다. 금년1월 부터 10월까지 누게치로는 5.4%가 감소했다. 10월의 유럽의 신차등록대수는 1,134,031대다.
금년 1월부터 10개월간 신차 등록대수는 12,852,387대이다.

November 15th, 2008 14:48 November 15th, 2008 14:48
Posted on November 15th, 2008 14:48 | Comments[0]
저의 Mark Juhn's Blog 를 지원하는 Tattertools에 조그만 문제가 약간 생겨 지난 주 부터 새로운 글을 올리지를 못했습니다. 현재 이 문제를 해결하기 위해서 노력하고 있으며 수일 내에 정상으로 글과 사진을 포스팅할 수 있을 것으로 기대합니다.
본의  아니게 블로그를 며칠째 업데이트 시키지 못한 이유를 여러분께 알려드리며 사과드립니다.

이제 고쳤습니다. 정상으로 돌아왔습니다.
November 14th, 2008 12:02 November 14th, 2008 12:02
Posted on November 14th, 2008 12:02 | Comments[2]
The next-gen FCEV from Kia will bow in Los Angeles.
Kia Borrego FCEV--Korean automaker brings latest fuel-cell electric system to L.A. show
Kia will debut the next generation of its fuel-cell electric vehicle (FCEV) system at the L.A. auto show next week.... >> READ MORE >>

[Source: AutoWeek]
November 13th, 2008 11:20 November 13th, 2008 11:20
Posted on November 13th, 2008 11:20 | Comments[2]
미국 자동차 주간신문 Automotive News지가 아래와 같은 기사를 실었다. GM-Chrysler 협상이 깨지자 현대자동차가 Chryslerdml Jeep 브랜드와 다른 사업부문도 인수상담을 시작했다고....



image

Hyundai, Chrysler in talks as GM pulls out

South Korea's Hyundai Motor Co. has had talks with Chrysler LLC owner Cerberus Capital Management LP about a potential acquisition of the U.S. automaker's Jeep brand and possibly other assets, people with knowledge of the talks told Reuters. The emergence of Korea's largest automaker as a potential bidder for at least part of Chrysler comes a day after General Motors said it shelved its own pursuit of an acquisition of its cross-town rival. » Read Article [REG] 12:01 am U.S. ET | Nov. 10

November 11th, 2008 22:41 November 11th, 2008 22:41
Posted on November 11th, 2008 22:41 | Comments[3]
한 외신에 따르면 도요다 자동차가 정말로 소문이 떠도는 것 같이 저가격 경차를 생산 판매하게 된다면 현대자동차 같은 소형차 판매비중이 큰 회사한테는 심각한 경쟁에 휩싸일 수 밖에 없다. 현재는 Renault 의 Dacia가 가장 저렴한 차를 내놓고 있는 것 같다. 그러나 이 작은 경차 세그먼트가 신흥시장에서 붐을 일으키기 시작하면서 서서히 그러나 꾸준히 신장하고 있다.

도요다는 DAihatsu하고 팀을 만들어 일본 자국시장에서 Kei (輕) 차를 개발하는데 전념할 것이라고 한다. 이런 경차는 디자인과 엔지니어링에 있어 충분히 그 가치를 입증할 것이라고. 도요다는 이미 인도 방갈로(Bangaloe)에 공장을 갖고 있다. 추가계획도 있다. 이 저가 경차는 인도의 두개의 공장중 한군데서 생산되어 인도와 브라질에서 판매될 것 같다고 한다. 흥미로운 것은 이 작은 경차는 Toyota도 아니고 DAihatsu를 사용하지 않고, 다른 뱃지를 달 것 가타며 아마 전혀 새로운 브랜드를 창업해서 현재까지 싸아온 도요다 브랜드 이미지에 손상이 가지 않게 할 것이라고 한다.

[Source: Automotive News]


November 11th, 2008 22:24 November 11th, 2008 22:24
Posted on November 11th, 2008 22:24 | Comments[0]

SEMA show에서 공식 데뷰한 Scor