Mark Juhn's Story

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An automotive executive with more than three decades of experience, Myung-hun(Mark) Juhn is at the very forefront of the Korean automotive industry. A dynamic leader with a reputation for setting and achieving ambitious targets, he has an exceptional number of accomplishments to his credit that firmly place him among the most successful and influential Korean automotive executives.

During his career, Juhn has been a driving force behind the global development of Korea's two largest car manufacturers that, between them, manufacture more than three millions automobiles every year.
Ever since Juhn joined Hyundai Corporation in March 2004, the company is dynamically moving forward to through innovation and changes; developing new business models, diversifying its profit sources and maximizing efficiency in managing its organization and human resources. As a result, positing KRW 1.7 trillion in sales, KRW 25.1 billion in operating profit and KRW 34.5 billion in net income. Hyundai Corporation turned back in the black in 2004 for the first time in 4 years, and continues to drive forward its business.

Juhn was a member of the executives team responsible for the most successful U.S. launch of an automotive importer in history, driving Hyundai Motor to sell over 250,000 units during its first full year of operations in America. He implemented the revolutionary 10 year/100,000 miles warranty, "America's Best Warranty" in 1998 that became a key element in developing the Hyundai brand in North America. He also opened up the Brazilian and Cuban markets; which had been closed and banned on import of foreign made cars for several decades, to Korean cars for the first time
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Juhn also served Kia Motors Corporation as its Chief Operating Officer and Head of the International Business Division. He retired from the company in January 2003 after it had just completed its fourth successive record year, selling over one million cars in the previous year. Since that time, he had served as Chairman of Edelman Korea, Korea's leading international public relations consultancy.

At Kia he oversaw the launch of five new models, including the extraodinarily popular SUV Sorento.  He initiated the establishment of Kia Motors Europe as a separate financial entity and drove Kia to a 21% improvement in the 2002 JD Power & Associate's international public quality survey-- making Kia the most improved brand that year.

Juhn's success at Kia was especially evidenced in Europe. There, his strategy included the takeover by Kia of five European distributors with the goal of using those distributors to push through sales and marketing initiatives to lead the market as a whole. He also brought about the hiring of more local staff recruited from prominent competitors to provide greater insight into the complexities of the European market.

His strategy paid-off for Kia almost immediately, with sales in the first quarter of 2003 up more tham 50% over the same period in 2002, the fastest growth of any manufacturer in Europe during that period. March 2003 alone saw sales increase by 60%, the highest single monthly growth figure in Kia's history.

Prior to being named COO in 2001, Juhn ran Kia's Marketing Administration Division in Seoul. Before that he was President of Kia's Middle East Regional HQ in Dubai, UAE.

Before being transferred to Kia in 2000, Juhn was Executive Vice President of Hyundai's International Marketing Group at the company's Seoul headquaters. In 1997, he was appointed President and CEO of Hyundai Motor America. He was also headed Hyundai Auto Canada and Hyundai Motor Financing Company at the same time.

Juhn was instrumental in turning Hyundai from a struggling brand into one of the fastest-growing automotive companies in the North American market. He oversaw a sales and marketing initiative in Canada that increased sales by 188.4%. He also directed a program that firmly improved dealer perceptions for Hyundai Motors from 14th to 4th most valuable automotive franchise in the U.S. as an evidence on quality rankings, including a one-year increase of 31%-- the largest increase in the history of the survey.

Between 1992 and 1996, he was Managing Director of Hyundai' export division, increasing annual sales from 284,115 vehicles to 569,164 and US$1.85 billion to US$4.44 billion in Europe, Asia and South America.

In 1989, Juhn was named Executive Vice President of Hyundai Motor America. During this first posting to North America, he improved parts operation to the highest fill rate in the industry, successfully launched Elantra, the company's first mid-sized vehicle in the North American market, and strategically positioned Hyundai Motor America to maintain its market share during a period of declining general automotive sales.

Before that Juhn was General Manager of Hyundai's Parts Division, where he establisehd a distribution system that resulted in a fill rate of 90%, the highest in Korea.

Juhn began his career in the Overseas Procurement division of Shinjin Motor Company and then Gerneral Motors Korea, where he worked for eight years after completing a degree B.Sc in industrial engineering at Hanyang University in Seoul.

During his career, he visited over one hundred different countries and developed a network of contacts throughout the world.

Juhn is married with two children. He speaks Korean, fluent English and Spanish and is conversational in Dutch. At 64 years of age, he continues to work out every day.

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환경오염이 심각함을 대중에게 알리고 우리들의 일상생활에서 자동차 배출가스가 환경오염의 주범임을 인식토록하여 자동차의 옳바른 선택과 사용법을 알도록 하는 것을 목적으로 한다.
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